03 November 2013Facing The Other Way
'Facing The Other Way: The Story of 4AD' is the new definitive history of the 4AD record label by Martin Aston. Established in the early Eighties, 4AD, under the visionary tutelage of Ivo Watts-Russell held many similar ideals to Factory Records. This fact is not lost on the author and indeed the Introduction begins with the following paragraph:
"True, the story of 4AD doesn't feature a TV presenter-cum-entrepreneur who starts a record label whose most iconic frontman commits suicide and initiates a Che Guevara-style cult; nor does it involve the decision to invest heavily in a nightclub that goes on to become an epicentre of the biggest dance music boom in UK history, rejuvenating both youth and drug culture, the combined legacy of which soon enough bankrupts said label."
The extremely detailed and lovingly assembled book is a great and contains many more Factory Records references. Fans of both labels are in for a treat.
Facing The Other Way: The Story of 4AD
See also: 'visceral pleasures'.
Post punk cult band The Names emerged in the winter of 1977-1978 as The Passengers, gathering immediate attention on the local Brussels scene. In 1979, after a series of successful gigs and a crucial step forward opening for Magazine, they recorded their first E.P. ("Spectators Of Life") and attracted the interest of prominent label Factory Records in Manchester.
Their first British studio session (at Stockport's Strawberry Studio) produced the single "Nightshift" / "I Wish I Could Speak Your Language (Fac 29). Receiving enthusiastic reviews in the UK and abroad, it marked the start of a long and fruitful collaboration with producer Martin Hannett. The album "Swimming" followed as well as more singles, including "Calcutta" and "The Astronaut".
- extract from the official website biography